Privacy Policy
Last Updated: 2026
matthew-lloyd.com ("we," "us," "our," or "Site") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us or sign up, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and track affiliate conversions.
- Usage Data: We collect information about how you interact with our Site, including clicks, time spent on pages, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics and tracking affiliate commissions from casino partners.
- Improving Site functionality, content, and user experience.
- Responding to your inquiries and providing customer support.
- Complying with legal obligations and preventing fraudulent activity.
- Personalizing content and marketing communications (with your consent).
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand user behavior and Site performance.
- Affiliate Tracking Cookies: Track conversions and referrals to partner casinos.
- Marketing Cookies: Used for retargeting and advertising purposes (optional).
You can control cookies through your browser settings or opt out of non-essential cookies. Note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casino operators and affiliate partners. We are not responsible for their privacy practices, data collection, or content. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities. Third parties operate independently and are subject to their own terms and regulations.
Your Rights
Under UK GDPR and UK Data Protection Act 2018, you have the right to:
- Access your personal data.
- Request correction of inaccurate information.
- Request deletion of your data (where applicable).
- Restrict or object to processing.
- Request data portability.
- Withdraw consent at any time.
If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA) or similar state legislation. Please contact us for more information.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. Affiliate tracking data is typically retained for 90 days. You may request deletion of your data at any time, subject to legal requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or would like to lodge a complaint, please contact us at:
Email: privacy@matthew-lloyd.com
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.